Team Sociating
on March 17, 2020 160 views

The 2020 marketing playbook
Speaker: David Meltzer

"For 2020, we have to look not just at the energy of the content we have, but how we perpetuate that content - how do we perpetuate our brand?"

Author and CEO, David Meltzer, explains why it's more important than ever for companies to communicate what impact their brand is having on the world and to focus on its features, benefits and capabilities. The video is well worth a watch for the Pet Rock anecdote alone!

Categories: Marketing
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